While earning my degree, one of the projects I created for my Advanced Animation class was a short, animated PSA, or “Public Service Announcement.” From storyboard to final render, I created almost every asset, excluding the Target Zero logo at the end and the vehicle sounds.

The original work wasn’t themed around Target Zero at all, and was simply just a traffic safety PSA. But when I heard that the program needed material for a pedestrian safety campaign, I made adjustments and offered the piece to them for use, marking the first time my material was used for advertising purposes.

Media: Digital animation (Adobe After Effects & Illustrator)

Time: ~5.5 hrs, after adjustments.